How Social Media Marketing Influences Business

In this modern AI centric world, social media has become the best companion for all of us and it’s evident by the recent Digital 2023 April global statshot report that stated that there were 150 million new social media users between April 2022 and April 2023 – a 3.2% increase year-over-year. So, understanding the importance of Social media marketing most of the businesses have changed their focus to social media to reach their target audience and fulfil their demand better than ever. In fact, social media marketing is now one of the most effective ways to promote any business where we can get higher leads in less time. Traditional marketing is getting outdated and digital marketing is becoming more important.

Here are 10 ways that social media marketing can influence your business

Increase brand awareness

Nowadays, People’s mindset has changed a lot and they trust the brands that have good social presence than the brand has no social presence. Also, through Social media there is an ocean of opportunities to get your brand in front of a wider set of audience. One such way is to increase brand awareness by creating and sharing interesting and engaging content. But, the key in social media marketing is to use the right set of strategies.

The most popular brand Nike uses social media to increase their brand awareness by creating and sharing inspiring content that resonates with its target audience. Nike have raised their standard to another level by not just focusing on selling their product but also creating strong brand awareness by trying to create some positive change in people’s life which made Nike unique and recognizable.  For example, my favourite and the most iconic campaigns of Nike’s “Just Do It” is one of the most recognizable marketing campaigns of all time.

Generate leads

Social media is again a great way to generate leads for your business. You can do it multiple ways by either sharing valuable content or running contest or even offering discounts. Always keeping your target audience on mind before fixing any strategy.

Starbucks also uses social media to generate leads by running contests and offering discounts. For example, Starbucks’ “Starbucks for Life” contest is a popular annual promotion that rewards customers with free coffee for a year.

Drive traffic to your website

When you share links to your website on your social media platforms, you are driving traffic to your site and also this is a great way to get more people to know more about your business and your offerings. You can even paste the link to your website on bio section and people who visit your social media channel will most probably click the link and go to your website where they can know all about your products and promotions.  

Coca-Cola uses social media to drive traffic to its website by sharing links to its latest products and promotions. For example, Coca-Cola’s “Share a Coke” campaign encouraged people to share personalized Coke bottles with their friends and family.

Boost sales

Social media is the most powerful tool for boosting sales. You can even run most personalised social media ads by targeting your ideal customers based on various factors so that there is high chance of them making a purchase decision. Since ads are only being shown to the most relevant set of audience thus the chance of conversion is really high. 

Amazon uses social media to boost sales by running social media ads. Amazon’s social media ads are targeted to people who have shown an interest in its products on its website.

Provide customer service

Social media is a best way to provide customer service. The process of customer service also has been made simple by social media wherein you can respond to customer inquiries and queries in faster which also improves the customer satisfaction rate and build loyal customer that lead to improved reputation.

Netflix does the same. It uses social media to respond customer queries in timely and useful manner which even helped the company build reputation for the best customer service.

Engage with your audience

The most important part of any business is engagement and social media is a great way to engage with your audience. You can share informative and engaging content you can build relationship with your customer and create a loyal set of community for your brand.

You know what Disney does? It shares behind the scene videos, fan art and also sneak peak of new product in social media to build a great connection with its audience. These kind of content even make audience to feel that they are part of Disney.  

Research your competition

To develop competitive advantage competitor research is crucial and now it has been made simple with social media. Social media is one of the best ways to research your competitors. You can follow your competitors on social media and understand their strength and weakness with which you can also get an understanding on how you can differentiate your business from theirs and know what works for them so that you can adopt the best practices in your business.

Build relationships with influencers

Influencer marketing is trending currently and also it is a powerful way which has potential to reach a large set of audience with your message. You can build relationship with influencers in your industry so that you can get them promote your products or services to their followers.

Nike uses social media to build relationships with influencers by sponsoring athletes and celebrities to promote its products. Nike’s sponsorships with athletes like LeBron James and Serena Williams have helped the company reach a wider audience with its marketing messages.

Measure your results

Business is all about results. It is crucial to tract the results and that has been made as simple and accurate as possible by social media marketing. You can easily track how many how many people are engaging with your content and how many are visiting your website from social media, how many sales has been generated and almost everything about your business can be tracked and you can analyse what works and what not works with a number of tools that are available.

If you’re not already using social media marketing to promote your business, you’re losing. Yes, you are losing a great opportunity to reach a wider audience, generate leads, drive traffic to your website, boost sales, and provide customer service. Social media marketing is a powerful tool that can help you grow your business.

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